I supervised the creative direction from conceptualization to the designing and sketching of all prints and products. Collaborating closely with the sales team, I helped develop and finalize a robust merchandising plan. I played a key role in every aspect of branding, marketing, and content creation for the collection, which included producing editorial assets for lookbooks, collection campaigns, and event activations. Additionally, I provided consultation on marketing and branding strategies for O.N.S.'s main collection.I supervised the creative direction from conceptualization to designing and sketching all prints and products. I collaborated with the sales team to develop and finalize a robust merchandising plan. I played a key role in all aspects of branding, marketing, and content creation for the collection, including producing editorial assets for lookbooks, collection campaigns, and event activations. I provided consultation on marketing and branding plans for O.N.S.'s main collection.